The brand distributor: Creating a data-backed strategy
Wanted: A single source of truth
There were many data inconsistencies as teams relied on siloed, manual data collection processes. These outdated practices didn’t generate any near real-time analytics or enable self-service analytics for critical business functions. Most importantly, this was neither a sustainable nor future-ready data strategy, because it was difficult to access a holistic picture of operations and identify trends.
The Fortude transformation
- Analytics assessment: Identified the key problem areas and narrowed down solutions
- Scalable, unified data platform: Built a single source of truth on Microsoft Fabric/Azure Data Services for data analytics and consistency
- Automation: Streamlined 17+ workflows for faster data processing
- Going the extra mile: Customized BI dashboards based on business functions for executive-level and department-specific analytics
An AI-ready business
The company reduced data reconciliation times, improving both operational efficiency and cross-functional team collaboration. Self-service analytics facilitated real-time data access to drive key marketing, supply chain, and decision-making functions. Overall, there’s higher trust in the data collected as there’s more consistency when a single source of truth is in use. The company is now expanding its analytics capabilities to other teams while automating supply chain, sales, and logistics functions with Microsoft Power Platform.
Customer comments
“The assessment was super critical because it allowed us to take a step back and really analyze our value chain and where those key pain points were for us. What came out of it is a set of really strong recommendations…”